Most people think the biggest concerns during a roofing project are price or quality. But according to the Better Business Bureau, roofers are the most complained about contractors in the construction industry — and it’s not just about craftsmanship.
A 2024 roofing industry survey asked homeowners what their biggest challenge was when getting a new roof. The top answer?
Communication
40% of respondents said they just didn’t know what was going on during the project.
That’s a huge number. And it tells us that in many cases, poor communication causes more frustration than the actual work or cost.
As a homeowner myself, I’ve been there. I’ve hired contractors for drywall, electrical, and kitchen remodels. I was left wondering when things would happen, how much it would cost, or what materials were being used. That lack of clarity is stressful.
How Joyland Roofing Changes That
At Joyland, we believe communication should never be the customer’s problem. It’s part of our mission to be Quick, Clear and Competent from the first call to the final inspection. Our goal is simple: customers should always know what’s happening and why without needing to chase us for answers.
We’re not perfect, but we’re serious about improving the roofing experience through better communication. Because when that’s missing, even a great roof can feel like a bad experience.
We want to change that for our customers, and hopefully, for the industry as a whole.
John Esh | CEO & Master Installer
- 25+ Years Experience: From ground crew to Master Certified Installer.
- Local Roots: Serving Lancaster, Harrisburg, and SEPA since 1991.
- Credentials: GAF Master Certified (ME27586); Licensed in PA (PA124258) & MD (#137952).
- The "Why":
Obsessed with "radical transparency" to remove the fear factor from home improvements.
James Wesser | Content Producer
- Background: Former local news digital producer and journalist.
- The Mission: Turning complex roofing jargon into clear, "fluff-free" answers for homeowners.
- Local Tie: When not filming on-site, he’s likely roaming Hersheypark or building digital worlds.




